Abraxas Technology is bringing Out-Of-Home (OOH) advertising into the digital age with custom technology that provides the ability to track impressions, capture follow through, and enables direct customer engagement. Our mission is to make OOH advertising as targeted and measurable as online advertising.
How It Works
Through our patent-pending Scout device and proprietary technology, Abraxas provides real-time visibility, engagement, and customer behavior metrics for advertising stakeholders. We offer installation services for both board and retail locations.
- Accurately measure impressions, frequency, and exposure duration time.
- Conduct A/B testing with real-time data.
- Measure traffic and storefront conversions
- Easy installation. No capital expenditure. No supplemental apps required.
Benefits for Billboard Owners
- Improved validation can yield increased ad-spends of up to 20%.
- Identify which billboards are most effective for each advertiser.
- Insight into your customers through Abraxas HQ online analytics platform.
- Increase revenue channels by becoming a reseller.