Abraxas Technology Blog
Welcome to our official company blog! Check here regularly for the latest updates in the OOH industry, applications of data analytics, data privacy law, news from the Austin tech startup scene, job openings, and more!
Austin, TX, November 13, 2018: Abraxas Technology, a veteran-owned data analytics startup, is celebrating its one-year anniversary founding this week. Since its launch in November 2017, Abraxas Technology is revolutionizing the out-of-home (OOH) advertising industry with solutions that provide the ability to track real-time impressions and discover which impressions became conversions to ensure stronger ad spend ROI for OOH asset owners and advertisers.
In the age of Facebook and Amazon, where digital and data reign supreme, traditional out-of-home (OOH) advertising continues to shine and manages to adapt. For 2018, OOH ad spend is “expected to reach $38 billion this year, up 3 percent since last year and 35 percent since 2010, according to data from ad measurement company Zenith.”
Austin, TX, October 9, 2018: Abraxas Technology, a veteran-owned data analytics startup, was selected by InnoSTARS to go to its finals in the city of Luoyang in China. This morning, CEO and Co-Founder Justin Gilfus presented before major Chinese investors, business leaders, and smart city planners, and met with many of them afterwards to show the value of what Abraxas can offer to China market.
Don’t Nullify Your Risk Reward PremiumBetween “Netflix partnering with a Los Angeles dispensary to offer strains inspired by its shows” and smaller cannabis players focusing on advertising mediums that are open to them, the Out of Home industry is one of the best ways for cannabis dispensaries to reach their customers and will probably remain […]
It’s not Bevo, It’s Something BetterAt Abraxas we love when we attract great talent. We love it even more when that great talent has also raised their right hand to support and defend the Constitution against all enemies both foreign and domestic. Samuel Chen was raised in Dallas, Texas. After high school, Sam’s journey began in U.S. […]
Maryland Doesn’t Just do Crab CakesMaryland doesn’t just do crab cakes and football, they also put out smart people. Rob Grant is no exception. A combat veteran (Our COO and Co-Founder and Rob have some interesting stories about each other during their time in the same unit in Iraq and Germany), Rob learned about electronics […]