Abraxas Technology Blog
Welcome to our official company blog! Check here regularly for the latest updates in the OOH industry, applications of data analytics, data privacy law, news from the Austin tech startup scene, job openings, and more!
The top trends in out of home advertising are in and while some of the findings are surprising there are some findings which confirm the visceral feelings that many of us have in the industry. One of the trends that excites us at Abraxas Technology is the growth of Digital Out of Home (OOH) media. Digital Out of Home (OOH) marketing is going to account for 39% of total revenue of all out of home marketing by 2019. It is not hard to imagine how Digital OOH is going to impact the industry.
Abraxas Technology is bringing real-time metrics to the world of outdoor advertising. Our technology allows advertisers to measure how many people viewed their advertisement and when, by passively collecting and aggregating each digital signature that passes within its vicinity. For the first time, we can measure the return on investment of outdoor advertisements.