Abraxas Technology Blog

Welcome to our official company blog! Check here regularly for the latest updates in the OOH industry, applications of data analytics, data privacy law, news from the Austin tech startup scene, job openings, and more!

Abraxas Expands to Florida

Abraxas Expands to FloridaWe’re excited to bring on Todd Rosales as an Account Manager. Being based out of West Palm Beach, he is going to open up both new markets and opportunities while continuing to help us grow within the out of home industry. Todd is a graduate of Florida State University and got his […]

Abraxas Earns Gold for its Data Privacy Policy

We’re excited to announce that Abraxas’ data privacy policy, data collection, and data use were approved under the EU-US Privacy Shield Frameworks. The Privacy Shield Frameworks were designed by the U.S. Department of Commerce and the European Commission and Swiss Administration to provide companies on both sides of the Atlantic with a mechanism to comply with data protection requirements. This both confirms and acknowledges Abraxas at being in the forefront of protecting consumer data in the Out of Home industry.

When The Music Stops: The End Of Wireless Company Location Data

When the music stops, the party is over, the instruments are packed up and people go home. Unfortunately for every advertiser and marketer in the United States, the music has stopped, because somebody took away their instruments, but they still need to play a song.

Stop Your Inventory From Losing Value

It is hard to believe the scale at which DOOH has grown since the very first digital billboard was was installed in 2005. Since then, we have seen an explosion of 7000 digital billboards and an estimated 1.25 million digital place based screens. The majority of growth is not through new inventory expansion of digital billboards, the majority of growth in the DOOH comes from conversion of existing vinyl billboards to digital.

Data Is Your Friend, Not Your Enemy

For several years, various industry sources have reported that out-of-home (OOH) advertising is the only advertising channel that’s growing, not declining like traditional outlets such as TV, radio, and newspapers. According to market research firm Magna, OOH ad spend is estimated grow another 2% to $8 billion in 2018. A major reason for this boost is because Facebook, Google, Spotify, and other data-driven tech companies have poured billions of marketing dollars into billboards and other forms of outdoor signage.