Abraxas Technology Blog
Welcome to our official company blog! Check here regularly for the latest updates in the OOH industry, applications of data analytics, data privacy law, news from the Austin tech startup scene, job openings, and more!
Abraxas Expands to FloridaWe’re excited to bring on Todd Rosales as an Account Manager. Being based out of West Palm Beach, he is going to open up both new markets and opportunities while continuing to help us grow within the out of home industry. Todd is a graduate of Florida State University and got his […]
When the music stops, the party is over, the instruments are packed up and people go home. Unfortunately for every advertiser and marketer in the United States, the music has stopped, because somebody took away their instruments, but they still need to play a song.
It is hard to believe the scale at which DOOH has grown since the very first digital billboard was was installed in 2005. Since then, we have seen an explosion of 7000 digital billboards and an estimated 1.25 million digital place based screens. The majority of growth is not through new inventory expansion of digital billboards, the majority of growth in the DOOH comes from conversion of existing vinyl billboards to digital.
For several years, various industry sources have reported that out-of-home (OOH) advertising is the only advertising channel that’s growing, not declining like traditional outlets such as TV, radio, and newspapers. According to market research firm Magna, OOH ad spend is estimated grow another 2% to $8 billion in 2018. A major reason for this boost is because Facebook, Google, Spotify, and other data-driven tech companies have poured billions of marketing dollars into billboards and other forms of outdoor signage.
One of the things that we believe in is full transparency and when it comes to forecasting assumptions on articles, we believe in releasing our assumptions so that you can make decisions for yourself.