Abraxas Technology Blog
Welcome to our official company blog! Check here regularly for the latest updates in the OOH industry, applications of data analytics, data privacy law, news from the Austin tech startup scene, job openings, and more!
In 2017, out of home (OOH) advertising spending reached $7.7 billion, an all-time record. Against the backdrop of traditional media decline, OOH and the technology sectors have formed a symbiotic relationship. According to the Outdoor Advertising Association of America (OAAA) President & CEO Nancy Fletcher, “OOH is growing because it complements digital media by priming search, mobile and social engagement.”
With so many other great companies in MassChallenge you know that any time there is a competition, you’re competing against the best startups that the United States has to offer. Therefore, it should not come as a surprise for how honored we feel that Abraxas Technology won the award for the best High Tech Company and also won the award for the best Overall Company at the MassChallenge Texas 2018 Startup Showcase!
Last week, GO2018, the biggest trade show for the out-of-home (OOH) advertising industry descended on Austin, TX, and needless to say, the Abraxas team arrived in full force! Over the course of the event, we paid close attention to the mood on the ground. Our team spoke to all the wonderful folks who visited our booth, attended workshops and networking sessions, and listened to keynote speeches.
Vulcans are going to have to change their proverb because it isn’t just Nixon who could go to China! It’s also Abraxas. Not only were we selected by the US China Innovation Alliance to head to China to meet with business leaders and government officials, we were also awarded the Judges Choice Award. Exciting things are happening over here at Abraxas!
The European Union’s General Data Protection Regulation, or GDPR, isn’t the compliance nightmare most companies are making it out to be. This negative view of GDPR compliance stems from the fact that penalties for non-compliance are severe, many companies (including many industry leaders) have a business model that effectively requires the use and sale of personal data to stay afloat, and we generally don’t like it when Europeans tell us Americans what to do.
The countdown has begun and digital marketers are rethinking their marketing strategies. From the Cambridge Analytica debacle to GDPR arriving on the scene in a month, the wells of consumer data are going to dry up of relevant data. No longer are these digital marketers going to be able to rely on apps that innocuously track consumers’ locations and then create natural person profiles that can be used for retargeting.