Abraxas Technology Blog
Welcome to our official company blog! Check here regularly for the latest updates in the OOH industry, applications of data analytics, data privacy law, news from the Austin tech startup scene, job openings, and more!
From taxes that support our roads to a restructuring of a major sector of the economy, autonomous vehicles are going to reshape American life. This should come as no surprise for people who have been watching the move of millenials into urban cores and the resulting unimportance for them of obtaining even a drivers license. All of this will impact how advertisers reach audiences in the physical world. However, the question that is raging is whether or not autonomous vehicles should be viewed as physical advertising’s reapers or phoenixes.
As news stories roll out on a daily basis regarding the changing landscape of data privacy and the world of law governing it, there is much confusion. Businesses push their interests to make money, individual people protest violations of various rights, and politicians straddle the middle, impossibly trying to please everyone. So, we need to take it upon ourselves to understand what is going on and what we can do about it.
Mobile billboards are a highly valuable medium for direct advertising to a specific sub-segment of consumers, and yet it is underserved by companies and nonprofits who provide data to the out-of-home industry. While this should come as no surprise to those who know that mobile billboards account for a fraction of the total available boards within the out-of-home industry, it is an oversight of a growing and highly active section of the out of home industry that requires correction to increase revenue and spur on the growth of mobile billboard companies.
If Facebook were a meme, it’d be the one saying “Hold my beer.” For those privacy advocates and conscientious consumers who thought that Cambridge Analytica was the bottom of the ethical barrel, Facebook announced recently that they shared European and American user data with a Chinese corporation that US intelligence services allege is tied to the Chinese government.
In 2017, out of home (OOH) advertising spending reached $7.7 billion, an all-time record. Against the backdrop of traditional media decline, OOH and the technology sectors have formed a symbiotic relationship. According to the Outdoor Advertising Association of America (OAAA) President & CEO Nancy Fletcher, “OOH is growing because it complements digital media by priming search, mobile and social engagement.”
With so many other great companies in MassChallenge you know that any time there is a competition, you’re competing against the best startups that the United States has to offer. Therefore, it should not come as a surprise for how honored we feel that Abraxas Technology won the award for the best High Tech Company and also won the award for the best Overall Company at the MassChallenge Texas 2018 Startup Showcase!