Abraxas Technology Blog

Welcome to our official company blog! Check here regularly for the latest updates in the OOH industry, applications of data analytics, data privacy law, news from the Austin tech startup scene, job openings, and more!

How Do You Know If Your OOH Advertising Is Working?

Last week, GO2018, the biggest trade show for the out-of-home (OOH) advertising industry descended on Austin, TX, and needless to say, the Abraxas team arrived in full force! Over the course of the event, we paid close attention to the mood on the ground. Our team spoke to all the wonderful folks who visited our booth, attended workshops and networking sessions, and listened to keynote speeches.

"There's an old Vulcan proverb, 'Only Nixon could go to China.'"

Vulcans are going to have to change their proverb because it isn’t just Nixon who could go to China! It’s also Abraxas. Not only were we selected by the US China Innovation Alliance to head to China to meet with business leaders and government officials, we were also awarded the Judges Choice Award. Exciting things are happening over here at Abraxas!

GDPR: Embrace it, Don't Fear it

The European Union’s General Data Protection Regulation, or GDPR, isn’t the compliance nightmare most companies are making it out to be. This negative view of GDPR compliance stems from the fact that penalties for non-compliance are severe, many companies (including many industry leaders) have a business model that effectively requires the use and sale of personal data to stay afloat, and we generally don’t like it when Europeans tell us Americans what to do.

Are You Ready for the Surge in OOH Spending?

The countdown has begun and digital marketers are rethinking their marketing strategies. From the Cambridge Analytica debacle to GDPR arriving on the scene in a month, the wells of consumer data are going to dry up of relevant data. No longer are these digital marketers going to be able to rely on apps that innocuously track consumers’ locations and then create natural person profiles that can be used for retargeting.

The Gold Standard

Bradley Gold is a new father, an experienced business attorney, skilled in construction trades, and an enthusiast for spending as much time outdoors as possible. When he’s not protecting the data and legal interests of Abraxas as the Data Privacy Officer, Bradley dedicates himself to teaching business law, business ethics, and business management skills to students at The University of Texas, including students in the nation’s #1 Masters of Accounting Program.

An Aggie in Austin

At Abraxas Technology, we’re an equal opportunity employer. As a proud Longhorn, I am excited that this Aggie accepted our offer to join our team. Not only is she going to be a great sales leader, but she’s also an entrepreneur with passion. Irene Velasquez started her journey in sales 9 years ago. After leaving Texas A&M University to gain real world experience and knowledge, building companies became her passion.