Abraxas Technology Blog

Welcome to our official company blog! Check here regularly for the latest updates in the OOH industry, applications of data analytics, data privacy law, news from the Austin tech startup scene, job openings, and more!

Marketing the Message and Majesty of Meat

As a Texan and foodie, I am always on the lookout for new BBQ joints and exotic culinary experiences. Thus, learning about the existence of Estância Brazilian Steakhouse here in Austin aroused my inner carnivore just like when the very mention of “meat tornado” excited Ron Swanson.

Looking for Hungry Media Buyers and Sales People

In a town like Austin, with a slogan of “Keeping it Weird”, it’s hard to go anywhere that is not filled with hungry people. Nobody is hungrier or more motivated than us at Abraxas Technology. We love what we do, we love building products, and we’re very good at both of them. We’re looking for someone who is as hungry as us. Someone who has been in enterprise sales. Someone who has been a Media Buyer in a previous company. Someone who knows what ABC stands for and is ready to work hard (so that they are rewarded greatly). If you’ve worked in the Out of Home industry that’s a huge plus

Don’t Get Blown Away by the Gale of Creative Destruction

For Millennials, many of their cherished childhood memories involve exploring their local Toys R Us, getting awestruck by the endless aisles of toys in all shapes and colors, and walking home with the latest NERF gun or LEGO kit. This month, the announcement that Toys R Us is finally closing all its stores and liquidating all its assets made major headlines. Looking back with nostalgia, I can’t help but feel a twinge of sadness but as an entrepreneur, I understand that disruptive innovation is an inevitable reality in the increasingly competitive 21st century economy.

Understanding Technology Options for OOH Owners and Advertisers

OOH owners and advertisers are being swamped by technological advancements, all of which are promising insight that until this time has not been available in the Out of Home market. As a member of OAAA’s Innovations Committee and as the COO and Co-Founder of Abraxas Technology, I am often asked by those in the OOH industry about which technology is best for them to use to increase sales and show a return on investment for advertisers. You might find this hard to believe, but I do not always recommend our own technology. I know that we are the best at what we do (being able to passively collect data to show conversions, IE if somebody saw a billboard and then appeared in the store or online), however depending on the use case there are other options available.

Help Austin Catch the Bomber

As combat veterans who swore an oath to protect our community, neither Justin nor I could stand idly by and do nothing while our community is plagued by bombs and trip wires. While any search for a bomber is akin to a needle in the haystack, we believe that our technology can assist law enforcement with collecting information that can be used to identify the perpetrator or perpetrators of these heinous acts of terrorism against Austinites.

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