Figure Out Your Event ROI
Companies spend millions on tradeshows, conferences, and live events without a reliable method of calculating the event's ROI. Abraxas Technology provides data analytics into customer behavior and conversions for event marketers. With our patent-pending product at an event, event planners and managers can provide their clients with specific ROI metrics related to a show or performance. With those metrics, clients and business owners can know and show their investors and boards how many event attendees converted into customers. It's time to stop sponsoring and throwing events without data.
How It Works
The Abraxas product is a small plug and play device that can be connected to any normal household outlet and syncs with WiFi. We offer installation services for billboards, retail locations, and event venues.
- Accurately measure customer visits, return frequencies, and duration of stay.
- Conduct A/B testing with real-time data.
- Measure foot traffic and sponsor conversions.
- Easy installation. No capital expenditure. No supplemental apps required.
Benefits for Event Planners
- Improved validation can yield increased ad-spends of up to 20%.
- Identify which billboards are most effective for each advertiser.
- Insight into your customers through Abraxas HQ online analytics platform.
- Increase revenue channels by becoming a reseller.