Abraxas Technology Blog
Welcome to our official company blog! Check here regularly for the latest updates in the OOH industry, applications of data analytics, data privacy law, news from the Austin tech startup scene, job openings, and more!
“I don’t know anything about the restaurant business? Nothing! All I know is how to sit down and order a meal.” If you feel like Paulie from Goodfellas when selling into the restaurant industry, don’t worry, you’re not alone. While national food chains spend big on OOH media, OOH owners are missing significant restaurant opportunities in their own backyards, because 7 in 10 restaurants are single unit operations.
We can’t tell you how ecstatic all of us were here when we got the word that MassChallenge had accepted us into their first ever Texas cohort! Beyond the excitement of beating hundreds of other great startups, we’re excited to join MassChallenge in Texas because it gives us the opportunity to compete for up to $500,000 in equity free cash rewards.
If you’ve never been to a rodeo, you’ve never experienced a true Texas cultural phenomenon. You probably don’t realize how similar it is to being an entrepreneur and building a company: it’s tough, bruising, and fun all at the same time. This weekend Abraxas headed down to San Antonio, Texas.
It’s not hard to figure out that the out of home industry is moving into the digital world even though, the total number of digital billboards pales in comparison to the total number of analog boards in the US. As of 2017, there were only 7,000 digital billboards in the entire United States. While this significantly underrepresents the full digital signage market, it is instructive into where the out of home market is going, because year on year growth of digital billboards and signage in the US has been 10%.
“Advertising on billboards is a waste of money.” You’ve probably heard this before if you’ve worked with an advertising agency or after someone asked you “What do you mean that you work in the Out of Home market?” The misconception that billboards are a waste of money is a dogmatic ideology based on counterfactual anecdotal information.
If I were to ask you what is a cheaper advertising medium than Facebook, you might say Adwords. Maybe you’d say Twitter. But I guarantee you, that the vast majority of everybody reading this article would not say Out of Home, IE Billboards.